Pay per message. Nothing else.
No plans, no monthly minimum, no expiry surprises. Load a wallet, send messages, and the price per message drops as your volume grows.
Per-message rates
| Route | Standard | Above 1 lakh / month | What it is for |
|---|---|---|---|
| Promotional | ₹0.25 | ₹0.20 | Offers and announcements to non-DND numbers, 9 am–9 pm |
| Transactional | ₹0.35 | ₹0.28 | Confirmations, reminders, receipts, alerts, 24×7 |
| OTP | ₹0.35 | ₹0.30 | One-time passwords on a priority queue |
| Unicode (Hindi and regional) | Route price per 70-character part | English messages are charged per 160-character part | |
All prices exclude 18% GST. A message longer than one part is charged per part. Volume pricing is applied automatically for the month once you cross 1 lakh messages.
Wallet packs
About 4,000 promotional or 2,850 transactional messages. Good for trying it out.
About 20,000 promotional or 14,000 transactional messages.
About 40,000 promotional or 28,500 transactional messages. Most popular for monthly campaigns.
About 1 lakh promotional messages. Volume pricing kicks in from here.
Any amount from ₹500 upwards works. Wallet balance is valid for 12 months from the date of top-up.
Optional services
| Service | Price | Includes |
|---|---|---|
| DLT registration assistance | ₹1,499 one-time | We register your business as a Principal Entity, draft and submit up to 5 templates and 2 sender IDs, follow up on approvals and set everything up in your account. Operator portal fees are paid by you directly. |
| Extra template registration | ₹99 per template | Drafting, submission and follow-up for templates beyond the first 5 |
| Priority support | ₹999 per month | WhatsApp support line, 2-hour response during business hours, named account contact |
Questions people ask before paying
Is there a monthly or setup fee?
No. You only pay for messages. Creating an account, adding team members and using the API are free.
Do I pay for messages that fail?
You are not charged for messages we reject before sending (wrong template, unapproved sender ID, insufficient balance). Messages accepted by the mobile operator and then not delivered because the number is invalid, on DND, or switched off are charged, as the operator charges us for them.
What do I need to start sending?
A DLT registration with at least one approved sender ID and template. If you do not have one, we will register it for you for ₹1,499.
Can I get a GST invoice?
Yes. A tax invoice with your GSTIN is generated automatically on every wallet top-up and can be downloaded from your account.
Does the wallet expire?
Balance is valid for 12 months from each top-up. We will remind you before anything lapses.
Is there a discount for higher volumes?
Volume pricing applies automatically above 1 lakh messages a month. For more than 10 lakh a month, talk to us for a custom rate.
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